I’m here to take care of the details while you create your next chapter.
Climbing Mount Rainier years ago taught me that I could push past mental and physical barriers to reach new heights. I bring this attitude and work ethic to every home I list. My team and I will handle hundreds of real estate transactions during our careers, and I get many hours of continued education regarding laws, regulations and marketing homes in the current marketplace. I am here to guide and support you with all of your real estate needs. You will benefit from a one of a kind, concierge-inspired approach to buying or selling your home.
Home Staging
Beginning with a clean house and a home audit (which clears out many personal items), home staging is an excellent way to highlight your home’s best features allowing potential buyers to see themselves and their life in the space. On average a staged home will sell for 17% more than an unstaged home. And Home Staging Resource reports that when a seller spent an average of 1% of the home’s value on staging, they saw around 1000% return on that investment.
46%
of people are more willing to walk through a staged home that they’ve viewed online.
95%
of staged homes sell in 11 days or less.
81%
of buyers have an easier time visualizing property as their future home.
Marketing
BEAUTIFUL BROCHURES
Listings are showcased with stunning brochures that tell the story of the home with matching email campaigns, postcards and more.
THE GARDNER REPORT
Windermere Chief Economist Michael Gardner analyzes and interprets local and global economic data to highlight the place of real estate in the market.
ONLINE SYNDICATION
In addition to the NWMLS and Windermere.com, my homes are syndicated throughout the online world on websites like Redfin, Trulia, Zillow and many more. As leaders in the real estate industry we specialize in optimizing our listings online.
WINDERMERE LIVING
is our exclusive quarterly magazine featuring homes throughout our network.
ALASKA BEYOND
Alaska Airlines flies to 85 destinations and carries more than 2 million passengers per month. Our advertising connects with buyers and sellers across the nation.
PHOTOGRAPHY & STAGING
An excellent photograph is worth its weight in gold. We start with an audit to remove items that make the home feel too personal and offer staging to help buyers see themselves where you live.
The Importance of Pricing Your Home Correctly
It may be tempting to list your home with the agent who tells you it can sell at the highest price but the smart way to sell your home is to price it as accurately as possible from day one. Studies have shown that an overpriced home that stays on the market will eventually sell for less than the original estimate. While pricing your home is based on a lot of data, it also requires local market knowledge and intuition about which homes to compare and how to interpret the current market prices. It’s my goal to get your home in front of as many potential buyers as possible without wasting anyone’s valuable time.
Multi-faceted Market Analysis
Market statistics, market comparables, adjustments, and timelines all are contributing factors to come up with an accurate price on your home. I provide clients with a researched and professional competitive market analysis (CMA.) This is a complimentary report that I provide as a service to my clients. These reports will show, in detail, current market statistics, active and sold comparables, and include adjustments for unique items that your home may offer.
Current housing market trends
I keep up to date on the housing market and trends so that I can educate and inform sellers on current pricing strategy. In an increasing market, with a lack of inventory and more buyers than sellers, under-pricing a property is nearly impossible as competing buyers will push the price up and establish the true market value. In a decreasing market, a more aggressive pricing structure may initially seem as if you are selling your property too cheaply, but procuring a sale quickly in the end will prove to be a winning strategy.
Today’s Buyers are savvy
With technology today, buyers have updated information at their fingertips. They see what is currently on the market, pending and sold and compare those homes to yours. Buyers are savvy… your home deserves to be highlighted and presented to compel the buyers to come see it. As your listing agent I create a listing packet unique to your home and location. It includes home preparation plan,pricing strategy, professional staging , professional photography, strategic marketing plan, and communication tools to keep you informed on every step of the process.